Apple has just launched the much-awaited iPhone 12. There are already over 1.5 Billion active iPhones worldwide. With the new product launch, Apple is trying to penetrate into more pockets and generate much higher service’s revenue.
Apple recently held an event to launch the latest and the greatest iPhones.
This time around, Apple has launched 4 new iPhones – the iPhone mini, iPhone 12, iPhone Pro and the iPhone 12 Pro Max.
When compared to the last year’s iPhone 11 and the iPhone 11 Pro, iPhone 11 had the LCD panel whereas the Pro and the Pro Max had the OLED panels. Whereas this time around, with the new iPhone 12 lineup, all screens are OLED and the Pro max is 6.7 inches now (bump up from 6.5 inches of 11 Pro Max). iPhone 12 Pro (the smaller variant) is 6.1 inches as compared to the iPhone 11 Pro which was a bit smaller at 5.8 inches.
As with every new iPhone, this year, you’ll get the latest 5G technology, A14 Bionic, All‑new product design (flat edges representing the design in iPhone 5), Ceramic Shield (stronger glass protecting against phone drops) and the LiDAR Scanner.
The iPhone 12 mini is the new entry with a 5.4-inch phone.
While the iPhone 12 and the iPhone 12 Pro are 6.1 inch OLED screens and the iPhone 12 Pro Max is a 6.7 inch OLED device.
Let’s quickly look at the iPhone 12 prices in Canada.
iPhone 12 Price in Canada
All Prices listed below are before taxes and the starting price of the basic variant of the phone.
iPhone 12 Mini – $979
iPhone 12 – $1129
iPhone 12 Pro – $1399
iPhone 12 Pro Max – $1549
To arrive at the final price, you need to add the GST/HST Tax of your province, ex: 13% (ON).
Personal verdict on the new iPhone’s lineup
As always, iPhones are expensive devices, but they last long (minimum of 3-5 years) too when compared to the Android counterparts.
If you use the iPhone with the Otterbox case (Commuter or the Symmetry series), with a glass screen protector, then you can expect a minimum iPhone life of 5 years. (including the software upgrades). Apple products are always worth the investment. Be it the iPhone, iPad or Mac’s. They might be expensive to buy, but the products do last long.
The basic iPhone 12 Mini (5.4 inch) starts at $979 and including taxes it will easily cost you over $1000 dollars in Canada.
So the million-dollar question remains, should you be getting the new iPhone 12?
The answer remains if you really need one. If you have been using the iPhone 7 or 8, it definitely makes sense to get the all-new iPhone 12.
Also, the iPhone lineup is pretty extensive now, with the iPhone XR starting at $699 (pre-tax) and it is an excellent option to consider.
The iPhone SE starts at just $599 now (compare that with mini if you are looking for a smaller device).
So it all depends on what you want and the device screen you like. Ultimately what really matters is the cash left in your pocket.
As always, the latest iPhones will always cost you more, but do you really need it?
Or are you ok settling for the previous-gen iPhone’s available at excellent prices? At the end of the day, a basic iPhone like the SE or the XR will do the job for you. Any iPhone for that matter is excellent with the inbuilt iOS (software) and the regular bug fixes (software updates).
Instead of spending your hard-earned money on the latest and the greatest gadget why don’t you invest in the Apple stock instead and make money work for you? Especially when Apple’s next earnings call is weeks away, it’s important to pick a few shares now before it flies back to the $130 levels.
Apple has recently entered the Indian sub-continent with its online store for the first time. (All these years they were using a third party to sell the products). With the Indian population of well over a billion people and the huge potential that Apple has in the smartphone space, do look out for the earnings report. (maybe something similar to China’s even though the population is not as much).
Thanks for reading and let me know your thoughts and comments below.
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Sagar Sridhar is a personal finance blogger from Canada. His genuine passion for personal finance coupled with his unique style of writing is what stands out. Professionally, he is a computer engineer, agile certified and has a master’s degree in Project Management. His writing has been featured or quoted in the leading Canadian publications such as Credit Canada and many other personal finance publications. While he is juggling between his day job and blogging, he is the main author on this blog and has miles to go before making the final pit stop.