Even though technology has taken over the majority of our life, business cards have remained popular among businesses all around the world.
They are an ideal way of creating a bridge between the customer and a business with minimal communication.
Although business cards are created all over the world, the dimensions used are not the same everywhere.
Due to a lack of a standard business card size, each country uses different business card sizes based on different factors such as creativity, convenience, or the usual size of neighbouring countries.
Business Card Measurement
The measurements of business cards can be given in many forms. If we look at western European countries, the average size is 3.346” x 2.165”.
It can also be measured in mm such as Japan who uses an average size of 91 mm x 55 mm.
If business cards are designed in Photoshop, a special calculator has to be used to convert inches or MMS to pixels.
The average business card size in pixels is 1050 pixels x 600 pixels. Other average business card sizes can be seen here.
The process of creating business cards can be time-consuming and requires creativity. Each step of this process, such as selecting the paper, content, font, and background, is an important part deserving a lot of attention.
Business Card Materials
When we talk about business card materials, most of the time we think about paper.
However, there are many industries, such as electronics and technology that use metal or plastic.
Selecting the right material means selecting one that resonates with your business. Most of the businesses indeed use paper as their business card material.
The most popular papers are those with 14 to 16 pt thickness but some businesses might prefer a thickness of 32 pt as well.
Including the right amount of content on business cards is essential for a business.
Business Card Logo
A logo is an important part of the content since it speaks to the customer before it interacts with the business.
Additional details have to be related to the business’ contact details such as names, phone numbers, and social media sites. These will allow your customer to contact someone if they need something.
Although choosing the right font type seems a minor detail, it actually has a big role in the design of a business card.
There are two main types of font types, namely sans serif and serif. They can be differentiated based on the strokes that the letters possess. The latter does while the former does not have strokes.
Businesses who like to stick to a more traditional style, choose the serif type fonts. The sans serif is ideal for businesses who like to convey a modern but simple style.
When we talk about the background, we talk mostly about the space on the business card.
Each business has to allocate space on the card so that it will look appealing to a business.
For those businesses who have difficulty designing business cards from scratch, there are lots of business card mockups online that can help them out.
Designing business cards is important since they are an essential communication tool.
Thanks for reading! Let me know your comments below.
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Sagar Sridhar is an accomplished personal finance blogger hailing from Canada. With a unique blend of quirkiness and enthusiasm, he has established himself as a prominent figure in the personal finance industry. Sagar’s passion for finance, coupled with his engaging writing style, sets him apart from his peers. While he has a background in computer engineering and a Master’s in Project Management, Sagar’s true passion lies in helping others manage their money. His writing has been featured in several top Canadian finance publications, solidifying his status as a sought-after voice in the field. Despite juggling his work and blogging schedule, Sagar remains resolute in his mission to make a lasting impact on the personal finance world.